2018 Wrap-up

As I've done in the past, I thought I'd take a moment to tally up my book sales and marketing progress and share the results with you. My sales are always modest, with income that can buy me a few pairs of shoes and not much else. That said, as an author hoping to grow her platform, my biggest concern has always been distribution--getting my books to as many readers as possible. In that regard, this was definitely my best year yet.

Here's how things looked as the year closed:

What She Inherits: 633 paid purchases/downloads; 78,030 free downloads
The Latecomers Fan Club: 30 paid purchases/downloads; 931 free downloads
Watch Me Disappear: 29 paid purchases/downloads; 484 free downloads

At the end of 2018, I had a total of 705 paid purchases and nearly 80,000 free downloads. That's a lot of readers! In fact, my goal back in 2017 was to sell 500 books, a goal I did not reach. But in 2018, I sailed right past that number. Here's to never giving up, friends.

Now, I know what you're thinking: Do people actually read the books they download for free? Well, a fair number do, if we take as proof the huge increase in the number of reviews What She Inherits picked up this year.

Before my major promotion in early September, What She Inherits had about 50 reviews on Amazon and no reviews on iBooks or  Kobo. As of this writing, that picture has changed dramatically:

Retailer / Number of Reviews / Star-rating

Amazon / 181 Reviews / 4.5 stars
iBooks / 205 Reviews / 4.5 stars
Kobo / 40 Reviews / 4 stars

To be honest, my biggest fear in running a free giveaway and promoting it on Bookbub was that What She Inherits would suddenly get a barrage of bad reviews. It had mostly favorable ones up to that point, and I knew I was taking a risk. That said, my faith in my book wasn't misplaced and I'm thrilled that readers have enjoyed it.

Overall, I haven't been especially active in promoting my work in 2018. I have been focused on other things--like writing my next book, keeping up with my day job, and finding quality time to spend with my family once in a while. That said, I learned that running a Bookbub promotion was 100% worth the money I spent, just as it was several years ago when I used it to promote Watch Me Disappear. In fact, I have earned back the cost of the ad and--for the first time in my self-publishing career--actually ended the year in the black, and that is a very good feeling.

To compare this year to previous years, you can check out these past posts:

2015 Year in Review
2017 Year in Review

Looking Back at 2017: Lessons from Launching Novel #3

I'm not much of a math person--as my students who are constantly correcting my math errors on their tests and quizzes will tell you--but being an indie author has turned me into a person who crunches numbers. Each month, I sit down and tally up my book sales on the various platforms I use for distribution and keep detailed spreadsheets. Even when the numbers are a little depressing, it feels productive to keep track, and over the months, those sad little figures start to add up to something.

In 2017, when I launched my third novel, What She Inherits, I set sales goals for the first time ever. For my previous books, I was happy with (or sad because of) whatever happened, but I supposed I didn't feel it made sense to have an expectations. I was sending my books into the world, and that was that. But for my new book, I got the idea into my head that concrete measurable goals mattered, and I decided that my goals needed to be doable but ambitious. If they were too easy, they wouldn't really be goals, would they?

To that end, I made I decided that I would try to sell 365 books in 2017, one for every day of the year. Ambitious? Hell yes. I published my second novel in 2013, and I still haven't sold 365 copies of it. Nonetheless, I thought my goal was still doable. In one year, I sold 296 copies of my first novel. My new novel was a better book, and I knew more about marketing.

For much of the year, I was actually ahead of my goal, which was pretty darn exciting, but as the year wore on, and my enthusiasm for marketing my book, which might be a new release but which felt old me after years of working on it, decreased, my numbers started to drop off.

Here's how the year turned out:

What She Inherits: 278 paid purchases/downloads; 8458 free downloads
The Latecomers Fan Club: 4 paid purchases/downloads; 174 free downloads
Watch Me Disappear: 32 paid purchases/downloads; 54 free downloads

So at the end of 2017, I had sold 319 books.

I fell short of my goal, but I still had my best year ever as a self-publishing author. Here are some interesting things I've learned along the way:

1. Having a lot of legit, positive reviews before doing a free giveaway makes a huge difference. When I did my first free giveaway, my book went straight to the top of the free charts, and, thanks to that, I got a ton of paid audiobook downloads by people who qualified for a discounted audiobook after downloading the free ebook. Those audiobook purchases make up 83 of the 278 paid sales.

2. Watch Me Disappear had more sales this than in the past two years, and the reason is truly hilarious. A big bestseller novel in the women's fiction genre was releases this summer with the same title by an author named Janelle Brown. The book got press like crazy, and, funnily enough, my sales noticeably increased. I didn't sell a single ebook of Watch Me Disappear in 2016. I sold a bunch this year. So I guess titles matter... I'm not saying you should mimic a bestseller's title (the opposite is what happened to me), but hey, whatever works.

3. Winning awards doesn't equal book sales. The Latecomers Fan Club won the Indie Reader Discovery Award for Chick Lit in 2014. It has the worst sales of my three novels and the worst reader reviews. My guess as to the reason: a. It's too dark to really be chick lit. It's more accurately women's fiction, but maybe not quite serious enough for that genre. b. The cover sucks. It's my worst cover. I just don't quite know what to do with the cover, so I haven't bothered trying to change it. Meanwhile, What She Inherits has my best cover. It also has the best ratings of all my books, so no surprise that it's selling well.

4. Despite my initial reservations about enrolling in Kindle Select, it has actually paid off for me with What She Inherits. I have had more income from that book this year than from my other books combined in their entire lifespans thanks to readers borrowing the book through Kindle Select. In a slow month, it brings me an extra $15, but in a good month, it can be as much as $100, which may not be much, but it's more than nothing. My other books get very little traction on Kindle Select, and I will likely unenroll them when their current term expires.

To other self-publishers out there, I hope this information is helpful. If you want to learn more about getting reviews, check out some of my other posts and let me know what you think!

Self-publishing Tips: Lessons from My Best Month Yet

In this post, some sales-boosting strategies I used in March 2017 to grow my readership.

In January, I launched my third novel, What She Inherits. Unlike my first two books, I actually had a real plan for sending this one into the world. My plan had two parts: First, generate excitement, rally book reviewers, and spread the word about my book before its release through the following methods:

• I made the book available as a preorder on Amazon, Smashwords, and all the retailers to which Smashwords distributes.
• I invited friends and family to buy the paperback via Createspace in advance of the official release date.
• I listed the book on NetGalley the month before launch. (Want to find out about a way to get a discounted NetGalley listing? Email me.)
• I used BookRazor to target Amazon reviewers and offered free ebooks to those reviewers.
• I talked it up on my social media pages (while trying not to be annoying about it my followers).

Second, once the audiobook was up on Amazon and Whispersync was functioning to allow readers to switch back and forth between the ebook and audiobook,  I made the book part of Kindle Select. Then, only when it had 20 good reviews on Amazon, I held my first Kindle Select Promotion and ran the book for free for 5 days. Using some strategic advertising (more on this later), I made the most of those free days and saw a long sales boost after the book when back to full price, so much so that I earned back everything I spent on advertising with some leftover. 

The only other promotion I've ever done that had anything close to the impact on sales as this Kindle Select Promotion was a Bookbub listing I ran for Watch Me Disappear a few years ago. That time around, I discounted the book to $0.99, and I definitely had my single best week of paid sales, with over 300 ebooks sold, but there was no lingering boost from that promotion and Bookbub is so expensive, that I only netted about $10.

Let's talk numbers for a minute.

Planning a Book Launch

In this post, some lessons learned from the release of my third novel, What She Inherits.

After a lengthy break from updating this blog, I'm back with some tips and suggestions based on my recent experience in the self-pub world.

Between November of 2013, when I published The Latecomers Fan Club, and January 2017, when I published What She Inherits, my attitude about self-publishing and thoughts on how best to approach it have definitely evolved.

A few months ago, I was inspired by some wise words Glennon Doyle Melton offered in Liz Gilbert's Magic Lessons podcast. In the interview, Melton commented that her writing isn't her baby, and thank goodness for that, because it was, she'd have to babysit it. When I heard that, I had one of those lightbulb moments. I don't have to babysit my writing! Because it's not a baby! Hooray! That might sound like common sense, but anyone who has checked sales pages and reader reviews daily (and suffered the depression no sales brings) might want to follow Melton's lead, too. This tiny lightbulb moment partly explains why I left this blog alone for a while. When I wasn't babysitting my writing, I wasn't worrying about self-publishing strategies or trying new marketing strategies. I was writing instead.

That said, when What She Inherits was finished and ready to go, I had to put my publisher hat back on. This time I brought a lot of past experience, but I quickly learned that I needed some new tricks, too.

In this post, I'd like to outline for you a book launch plan that makes the most of the current self-publishing landscape. Some of this is what I did for What She Inherits, and some is what I wish I did. There's always next time!

A Few Dollars Well Spent to Fix Up Your Blog

"It's a bit of a fixer-upper."

Looking to update your blog? Want it to be sleek and modern without having to learn all sorts of coding languages? Me, too.

I just created a new blog for a road trip my hubby and I are taking this summer, and to make it look as pretty on the screen as I envisioned in my head, I enlisted some very affordable help.

I purchased a template over at creativemarket.com, and for just $12, and a little patience on my part, I ended up with this sleek (still under construction) website:

http://ameliaontheroad.blogspot.com/

I'm pretty good at following directions, so I was able to get the whole thing up and running in about an hour and a half. If I were converting an existing blog, I think it would have been more time consuming, but not impossible.

I'm so happy with the results that maybe in some of my free time this summer I'll give this blog a makeover!

There are dozens of cheap and attractive templates over there. If you want a fast, affordable upgrade to your web presence, check it out!


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Photo Credit: https://www.flickr.com/photos/tomascosauce/8607146662

#SelfPublishing Year in Review -- Running the Numbers

In The Sane Person's Guide to Self-Publishing, I provided honest figures for how many books I've sold, how many free downloads I've had, and my earnings. Here's a quick update with the latest figures.

A few things before we got to the numbers:

1. I don't claim my results are typical. Many self-publishers sell more than this, and many sell less. That said, I think my results give a pretty good sense of what you can expect if you're publishing fiction and putting in modest efforts at marketing.
2. Free is still a great way to get your books to more readers. By giving books away for free, I get them beyond my circle of family and friends and build a broader readership.
3. It's gotten harder to get your book to rocket to the top of the free lists on Kindle. There's a lot of competition. You have to list paid advertisements if you want to top the free charts.
4. I did almost no marketing in 2015, beyond mentioning my work on social media. I decided mid-year to make Watch Me Disappear perma-free as a marketing tool, but that's about it.
5. My two biggest sales channels, by far, were Kindle Direct and Audible, with direct sales, meaning selling books in person at events, close behind.

#IndieAuthors #NetGalley -- Is it worth the cost?

In this post, reflections on my experience with NetGalley, a service that helps publishers to get books into the hands of reviewers.

By far the greatest challenge for any author is finding readers. Thanks to the jungle of Amazon, reader reviewers have been essential to the success of most books, but getting people to actually post reviews is even more challenging than finding readers.

Among the many solutions publishers and indie authors have turned to is NetGalley. NetGalley's landing page offers this invitation: "Join media, librarians, booksellers, educators, reviewers and bloggers who use NetGalley to discover, read and share reviews about new books before they are published. It's easy to get started: just sign in or join for free. Welcome!"

New, buzzed about books for free! That sounds like a great deal.

How it works:

#ICYMI #SelfPub #AmWriting -- Author Discoverability Tools

**This post originally appeared on dvmulligan.com on 7/10/15**

In this post, news about 2 tools I've just learned about to help you maximize discoverability of your book within the Amazon ecosystem.

If you've read The Sane Person's Guide to Self-Publishing, you know that my advice to sell more books is to maximize discoverability of your book work in the Kindle store, a task that sounds specific until you try to do it.

In trying to learn how to boost my book's visibility, I have read a lot of advice about researching book categories and keywords, using Google Adwords, and search engine optimization (SEO), and I have honestly not found any of that research useful. I consider myself pretty smart, but trying to figure out the exact categories and keywords for my books made me feel like I was back in calculus all over again, and let's just say calculus wasn't my best subject.

Enter two interesting and helpful tools:

1. Kindle Samuri

2. Kindle Spy

Both of these tools are designed to cull data about bestselling books and provide you with all sorts of data you can use to improve your own book category, keywords, and visibility. Not only does each give you lists of categories and keywords, but they use handy, color-coded systems to show you what topics and keywords can most benefit you. They consider the popularity, potential, and competition in categories, all of which is fascinating and useful.

The downsides: These are not free products. They cost $27 and $47, respectively. Also, Kindle Spy seems to me to be more helpful for those in the book planning phase than for those who already have books available for sale.

The upsides: Way cheaper than paying an SEO expert. Once you buy the tools you can use them over and over. You'll get all kinds of hard data to be better informed about the book selling marketplace.

When I used Kindle Spy to look into my competition for The Latecomers Fan Club, what I learned is that to be a bestseller in women's fiction, you need to compete with 50 Shades of Grey, and the books doing so with the most success have the following words either in their titles or keywords:

#SelfPubHelp: Contests -- Are they worth the entry fee?

Recently a newbie to self-publishing emailed me to ask my take on contests. I figured others might have the same questions, so here's my response:

My friend wrote:

Now that my book has been unleashed on the world, I’ve been getting lots of emails about various indie publishing awards. I know you’ve been honored with several awards, and would love to hear your thoughts about them, if you don’t mind sharing your personal observations. Specifically:

·         Did you submit entries yourself?

·         Did you have to pay for those entries? If so, what did you consider a reasonable entry fee?

·         Are there any awards that are more prestigious or better respected than others?

·         How do you know you’re not getting involved in vanity/scam projects from less-than-honorable outfits who are just out to make a quick buck from authors?